Cookie Policy

Analytics runs unless you turn it off

We measure how this site is used so we can improve it. Analytics loads when you arrive, and you can switch it off at any time — from the notice shown on your first visit, or from the "Cookie settings" link in the footer. Your choice is remembered for 12 months.

We automatically honour Do Not Track and Global Privacy Control. If your browser sends either signal, we do not load analytics at all and you do not need to do anything.

We run no advertising or profiling cookies. Under Google Consent Mode v2 we keep advertising storage, ad user data and ad personalisation denied permanently. They are never granted, whatever you choose.

Cookie categories

• Strictly necessary: required for the site to work.
• Analytics: on by default, switchable off at any time (Google Analytics 4, Microsoft Clarity).
• Marketing / advertising: never used.

Cookies in use

• aid-consent (first party): remembers your analytics choice.
• _ga, _ga_<container> (Google Analytics, via Google Tag Manager): set unless you have turned analytics off or your browser sends DNT/GPC.
• Microsoft Clarity and Ahrefs analytics cookies: same basis as above.

Managing cookies

You can also manage cookies in your browser settings. Blocking strictly necessary cookies may break parts of the site. See our Privacy Policy for how we handle personal information.